Cosmoprof North America Las Vegas

DISCOVER GREEN

The GREEN Rocket

DISCOVER GREEN at Cosmoprof North America Las Vegas

Cosmoprof North America responds to the trend in “green” Health, Wellness and Beauty Products with the launch of Discover Green.  This is the first year the area is available and it features companies that offer products to meet this growing consumer demand.

The presentation of the Discover Green area at Cosmoprof Las Vegas 2016 is a responsive, proactive and intelligent move to launch an area dedicated to the increased trend towards well-being and power brands.  These products address advanced technology and all offer natural ingredients.

According to Euromonitor “the global health and wellness market is strong and growing with sales recording a 6.5% value growth (fixed exchange rates) from 2011.  Products offering specific health benefits, such as fortified/functional, or those renowned for their natural health properties drove value sales, with rates above 7%.   The expected trillion dollar industry by 2017 is driven largely at a CAGR on average of 5.9% by green, natural or organic products with proven benefit.”

The Discover Green area within Cosmoprof North America includes companies that are dedicated to and offer eco-friendly, clean, organic, and natural health and beauty products. The area embraces all categories of green and wellness. The decision to launch the new area comes on the heels of increased consumer awareness of environmental impact and ingredient safety from health and beauty products purchased.

 

The response to Discover Green has been incredible, with companies vying for a spot in an area where toxins are not accepted, and integrity of natural, clean, beneficial and effective products are stringently assessed. There are 20 companies featured in the Discover Green area including 808 Dude, Inci Medica, Balanced Guru, Youth to People, Jurlique, Plume Science and many more.

 

This move is refreshing, reflects current consumer demand and demonstrates why Cosmoprof is the leading conference choice for both attendance and showcasing new products and technologies.   DISCOVER GREEN simply rounds out the portfolio of special areas that distinguish CPNA as the premier event that continuously drives innovation and puts the spotlight on key beauty segments.

 

For more information on green, natural, organic, trends, and what’s hot in the natural health and beauty products industry please contact christine@maiaglobal.com.